Wilkins|Gire
Branding & Webdesign
After leaving their former law firm, Nadia Gire, Greg Wilkins, and Monica Wilkins reached out to Padrón and Co. to create a brand for their burgeoning company. I was given the opportunity to design their entire brand myself, a task I greatly enjoyed and have had the opportunity to execute almost entirely on my own. For a group of lawyers, my design plan was to be simple, elegant, and classy.
Programs
• Adobe Illustrator
• Adobe InDesign
• Wordpress + Elementor
• HTML & CSS
Brand Audit
As for most every new client that Padrón & Co. onboards, I started by completing a brand audit of Wilkins|Gire. This included competitor research and a deep delve into the company's goals through this process, I created a color scheme and first drafts of a logo for them to look at, giving them a taste of their brand's potential look.
Color Scheme & Logo
While a few other variations had been presented, Wilkins|Gire ultimately chose my original suggested logo options, with no changes to the color scheme.
Business Plan
Before WIlkins|Gire could officially launch their new Law Firm, they needed help from investors to get started. To present themselves, they needed a branded Business Plan that detailed their goals and intentions for their business. In creating this informational material, I was able to solidify the brand style, translate the look onto other material, and have a good representation of the brand style that I could show to other designers as example of the brand in use.
