The Good Death
Social Outreach Campaign
As a part of my Studio II class at SCAD, I was tasked with choosing a social issue to create a campaign for. From 3 topics, Euthanasia was chosen as the strongest subject and most challenging to design for. Because of its controversial nature, I wanted to be respectful of both sides of this difficult issue.
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
This campaign seeks to inform those who are considering planned euthanasia for themselves as well as those family members who are caring for a loved one who is in pain. Since it has the perception of being a heartless act, these deliverables focus on the love and concern that is behind the argument for Euthanasia.
Through the use of pressed flowers, I wanted to present the sentiment of preserving memories, and also bring a more natural element to what many would normally associate with syringes and hospital beds. Instead, I focus on the empathy and desire to relieve the suffering of those we love.
I wanted to make my deliverables consistent across the board so that they may be recognizable no matter which a person sees first. That also includes repeating crucial information about the topic so everyone has the same—or similar—information.